Design has often been described as visual storytelling that leads to conversations. Stories spark interest, conversations create clients. Wise words but wiser still: if you sacrifice design somewhere along the way, you're going to have a very limited conversation.
Your business still needs these things as much as it needs a product and clients. However, producing your story is no longer the endgame. To keep your brand alive, you need to converse with your audience. Engage them, interact with them, and you will increase their confidence in your business.